Mcbride Financial Service Essay Example for Free

Mcbride Financial Service Essay The purpose of this paper is to develop a marketing plan for McBride Financial Service. The paper will include what type of market research McBride should undertake. The various types of media Mcbride should use in the marketing plan. This paper will cover McBride’s target markets and explain why they are targets for McBride Financial Service. This paper will also cover what the considerations are for McBride to conduct a portion of their marketing on the Internet. Market research is a technique used to determine the acceptance of a product or service within different demographics. In the book Marketing: An Introduction market research is defined as [a systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization](Armstrong, 2011). A company can use market research to develop a target audience to help them pinpoint a specific demographic to market in. There are several forms of market research that McBride can use to help develop their marketing plan. The first would be online market research that will consist of Internet surveys and online focus groups. Online market research is easy for people in every demographic to participate in from home eliminating the need to travel to participate in focus groups. Internet surveys are taken online and the person filling out the surveys avoid the hassle of mailing the surveys back by simply clicking submit. Telephone interviewing is one of the fastest ways for a company to gather information for market research. Telephone interviewing is more personable than mail or Internet surveys and would be recommended for McBride Financial Services. An effective marketing plan should include using various types of media to advertise the goods or services a company offers. Types of media include radio, television, outdoor media, Internet, magazines, and newspapers. McBride Financial Service has many options to choose from concerning marketing media to advertise their organization. Television ads are seen by the most people, but they are also cost the most money to obtain a prime spot. Radio can target specific audiences at a lower cost but a company needs to buy time on several stations to obtain good reach. It is recommended that McBride incorporate a mixture of media in their marketing plan. These following types of media will be included television, radio, Internet and, magazines. Television as mentioned earlier in this paper is the best form of advertising so McBribe cannot hope to have a good marketing plan without it. Television ads will not be the main form of media because of the high cost. Because one of McBride’s target markets is retirees they will be buying ad space in retirement magazines like AARP. This will allow McBride to focus in on retired people or are getting close to retirement. Newspapers are a dying form of media so McBride will avoid buying ad space in any of them. This section of the paper will focus in on why Mcbride should consider conducting a major portion of their marketing via the Internet. The Internet is a major influence in society today with millions of people surfing the web every hour. This is an opportunity that McBride needs to take advantage of to capture the attention of an ever-growing population on the Internet. Buying ad space on a website is inexpensive compared to television and radio that is a major advantage for McBride. Ad space on major Internet sites is a â€Å"double edge sword† for McBride’s marketing plan. The first is that people will see the ads every time a person opens his or hers favorite website. The second would be a direct link to McBride’s website allowing even more exsposer for the company’s services. This section of the paper will cover McBride’s target market. Entrepreneur. com defines a target market as a specific group of consumers at which a company aims its products and services (Target Market, 2011). The site continues to write that target customers are those most likely to buy from a company. McBride has a target market shown on the home page of their website and it consists of professionals purchasing primary or secondary properties, retirees purchasing primary or secondary properties and families or individuals purchasing recreational properties. It seems like every adult in the world would fit into McBride’s target market that is not a bad target market, but it may be a wise move to narrow it down. Sticking with retired and professionals purchasing property would allow McBride to maintain a manageable target market. If the target market is too big McBride would have to cater their marketing media budget to too broad a campaign. McBride’s target market is anybody who is looking to buy property whether it be primary or secondary. In conclusion this paper has described a marketing plan that can be implemented by McBride Financial Service. The marketing plan will include market research strategies such as Internet surveys and telephone interviews aimed at collecting information. The media will play a part in McBride’s market in the form of television, radio, and Internet ads. The considerations for McBride to conduct a portion of their marketing online were covered in this paper. Finally the target markets for McBride Financial Service were discussed at the end of this paper.

evilmac Free Macbeth Essay - From Good to Evil in Shakespeares Macbeth :: GCSE Coursework Macbeth Essays

From Good to Evil in Macbeth A person could make a dramatic change of character when they go from a heart of good to a heart of evil. Macbeth is motivated to kill Duncan by Lady Macbeth, but Macbeth is then motivated by fate, and finally motivated by impulse to carry out his next succession of crimes. Macbeth had a hand, or was involved in 3 murders in the story. The first murder was of King Duncan at the beginning of the story with the aid and instructions of Lady Macbeth. The second murder was of Macbeth’s best friend Banquo, which Macbeth used the service of three murders to accomplish. It was fate for Macbeth to eliminate Banquo because Banquo was to be the father of kings while Macbeth would not. Finally, the third murder was of Macduff’s wife and children. One murderer does the job this time and Macbeth decides from this murder on to act on impulse and not think or feel remorse for any action he does from there on. All these murders indicate that Macbeth doesn’t know how to make things right after he has done something wrong, so he does the only thing he thinks is right, and that is to be more violent with each act he commits. When Macbeth is first introduced, the first impression that we have of him is that he was an incredible and worthy fighter and the King speaks very highly of him. An example of this is "O valiant cousin, worthy gentleman!" The phrase shows that Duncan is very proud of Macbeth, his soldier, and his cousin. In the witches prophecies, Macbeth was told he would be Thane of Glamis, Thane of Cawdor and then eventually become King. He was already Thane of Glamis and he becomes Thane of Cawdor shortly after the execution of the previous Thane, but one prophecy sticks in his mind. He is to become King. Macbeth had the thoughts of becoming King but there was no way he would ever think of murdering his King. He had neither the heart nor determination to do such a violent act. He expresses his discomfort with this in a soliloquy. "That tears shall down the wind. I have no spur to prick the sides of my intent, but only vaulting ambition, which o’erleaps itself, and falls on the other." Mac beth mentions he has no motive to do the deed.

English society and lifestyles Essay

He also demonstrates his strength by bending a fire poker in half, this proves that he is dangerous and willing to go to any length to get what he wants. Because of his butch, scary description in the first part of the story, he may come across and un-educated. He is actually very cunning, he thinks of all the fake things in his room, these lead to the deaths. He is very clever, even Holmes addresses him as cunning. Jabez Wilson Jabex Wilson is a character in the story ‘the red headed league’ he is the owner of a local pawnshop, he is given a false job in the story. The fake job he is given, although simple pays very good money, he takes the job and leaves his partner in charge of his pawn shop, him taking the job shows that, like anybody in Victorian England, he would do anything for money, he also took on his assistant , Vincent spaldling, because he offered to come at half wages. Vincent Spalding Vincent Spalding is the character of Wilson’s’ assistant in ‘the red headed league’. He tricks Wilson into leaving him the shop so that he can dig to a nearby bank. He is actually john clay in disguise, john clay is a famous bank robber who is wanted by the police. he is very cunning with the way he works, he fixed a fake advertisement, fake job, fake identity all for one job, this in some ways shows that he has determination and devotion to what he does. The place of servants The place of servants throughout these stories, is not very obvious. in ‘the speckled band’ the manor house in which Helen Stoner and Dr Roylott live, is said to have a room for the maid. this shows that housing was provided for servants. It shows that although there is a definite hierarchy between master and servant, considerations are made on the part of food, and housing. The role of women In the three stories which I studied the role of women varies, in ‘the man with the twisted lip’ Mrs. St Clare comes across as the type of woman that stays in and cooks and cleans at her husbands demands, she has dinner for him at his arrival home in the evening and doesn’t ask where his money comes from or what he does, she just accepts that it is money. Whereas is ‘the speckled band’ Helen Stoner is much more independent of her self, she rides on the train and dog cart in the early hours of the morning without permission, she tries to find out for herself the cause of her sisters death and seeks out her own help even though she is fully aware of her stepfathers capabilities. The nature of Law and Order Compared to real Victorian England the police in the stories come across as very laid back, in †the red headed league’ they are fully aware of the happenings and still offer to make all of it ‘disappear’ even though it is a very large investigation, and is very important. Although the police are satisfactory to the community, Holmes always seems to outsmart them, as it were, always get there first. But yet he is not a part of the police service, he isn’t running a private service for money because he only asks for the expenses to be paid. this shows his devotion to the service and how he doesn’t do it for the money. Transport and communications The transport in the stories is quite modern in some parts, in the speckled band, Helen stoner uses a train to reach Holmes, this shows that train run at all hours, because she was traveling at early hours of the morning. She also used a ‘dog cart’ or horse and carriage. Communication was not really mentioned in the stories but telephones are mentioned a few times, this shows more than telegram communication is used . Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Conan Doyle section.

The Life Of Jesus Of Nazareth - Free Essay Example

Sample details Pages: 5 Words: 1623 Downloads: 3 Date added: 2019/07/01 Category Religion Essay Level High school Tags: Jesus Christ Essay Did you like this example? The life of Jesus of Nazareth If you had to name a person who most influenced the United States of America, who would that be? You might choose the first President, George Washington, the Revolutionary War, or you might choose Abraham Lincoln, who saw the country through the Civil War, which endangered to tear it apart. As important as these records are, when you start talking about the most significant people in the history of the world, your possibility must get much greater. One person whose influence has been large enough to fit this bill is Jesus of Nazareth the icon of todays largest religion, Christianity. Don’t waste time! Our writers will create an original "The Life Of Jesus Of Nazareth" essay for you Create order We know far more about Jesus as a man. Most gospels pick up the story of Jesus when he was about 30. By that point, Jesus was a traveling preacher, who traveled from settlement to settlement speaking about the importance of love and kindness, often inspiring the traditional Jewish law of the day. Authorities were often doubtful of any type of wandering preacher, and Jesus was often forced to do his preaching from hillsides several miles outside main settlements. There he supposedly drew large crowds and performed miracles for his followers as well, including turning water into wine and reviving a dead man. Jesus was born in Bethlehem about 2,000 years ago. For his first thirty years or so, he was an old-style Jewish life in Nazareth, working with his father as a tradesman. Throughout this period, all of Israel was under Roman controller. Jesus became more and more of an seeming threat to the prepared religion of the day. As a outcome, the Jewish leaders asked the Roman leaderswho were in control at the time † to execute him. There were authorized trials, but the Romans determined that Jesus was innocent of any crime against Rome. The religious leaders continued with political arguments and finally convinced Pontius Pilate, the Roman ruler of the area, to approve the execution. Jesus was ridiculed, tortured, and hung on a wooden cross just outside Jerusalem. His simple followers dispersed. Three hours later, he died. We know that something happenedsomething caused his scattered followers to relinkreengage † spread the word about Jesus again. Within a couple months, there were thousands in and around Jerusalem that became his supporters. Within a couple eras, there were hundreds of thousands in the Mediterranean region that called themselves Christiansor followers of Jesus Christ. In 325 AD, Christianity became the authorized religion of the Roman Emperor Constantine. Within 500 years, Greek sanctuaries to pagan gods were being changed to Christian churches all over the Roman world. What could have happened to cause such a powerful movement in the name of one simple man? Indeed, about one-third of the world is measured Christian today. Thats a pretty astounding numberthats a pretty powerful life after nearly 2,000 years. Yes, some religious organizations have confused and cluttered the original message of Jesus over the centuries, but his simple life and powerful words still speak for themselves. Thats why we spent over two years producing this series of Drive Thru History. We repaid to the original textsthe Gospelsand the original landscapeIsraeland take the time to discover the history, geography, and culture neighboring the life of Jesus. The question, Who is Jesus? obviously still matters. Against all odds, the historic influence of Jesus continues to enlarge throughout the world. Throughout history, the effect Jesus had on the lives of people has never been beaten. No other great leader has encouraged so many positive changes in the lives of his followers. People who meet the risen Christ are totally altered. Their outlook on life is changed forever. Staying accurate to their faith, they do not waver to face hardship, harassment, and even death. Many sanctify their lives to serving others, lessening their own needs and desires. The spirit of Jesus mission was to save the specific life of every person who chooses to put his or her trust in him. He didnt just point the way to a set of principles or moral principles as many other teachers did. Rather, he assured when we were born again by his Spirit he would come to live inside of us, guiding and empowering us to live expressive and godly lives. From the very beginning people experienced his company, power, leadership, alteration, and empowering, which changed everything in peoples world. People was no longer the wretched man that I am! (Romans 7:24) but was set free from the law of sin and death (Romans 8:2). There was a new blast†a lively power†to live a productive life. Over the past two thousand years, it is the Spirit of Jesus Christ in millions, and now billions of people, that has altered the landscape of history through changing individual lives. No one changed the role of women in society more than Christ. Before New Testament times, women labored in harsh, submissive roles, and were often nothing more than slaves to men and their families. Loren Cunningham and David Hamilton point out in their liberating book Why Not Women? that the Greek philosopher Cicero likened women to slaves, dogs, horses, and donkeys†all properties to be used and cast away. Jesus facts and example reconfirmed the truth that in every way, from the time of creation, women are of equal worth as men in Gods sight, including their complimentary roles in the marriage relationship. ALL the womens rights we enjoy, especially in the past two hundred years, were fashioned by the Christian faith. Even in Muslim societies today, women are second-class citizens, not like in the Christian West where women have all the same rights as men. If youre a woman living in a Western nation, you can thank Jesus Christ for the freedoms you enjoy. The love of Jesus Christ has made the utmost mark upon the world. God is love, and Jesus horrific suffering on behalf of sinful people presented the world once and for all that God cares for each one of us and provided a way out of our fault and self-destruction. For two thousand years, followers of the loving Christ have supported his compassion and care to peoples everywhere. Nations have been won through his love. Most hospitals and other ministries of compassion around the globe have been launched in his name. Where there has been destruction through natural disasters, wars, or scarcity, people filled with Gods love have run to ease human suffering via the Red Cross, World Vision, and thousands of other agencies. Where would our world be without the love of Christ as spoken through his people? We end with our foundation Scripture. Christ changes individuals and nations by giving them a firm hope in a future he has protected through his death, revival, and mounting. There is life after death. There will be a resurrection of all people. Jesus is coming again to bring his redeemed people into an infinity of love and blessing in his heavenly attendance. Because of these truths, the follower of Christ lives in continuous and overwhelming hope in the future that Jesus Christ will provide. Hope is not a wish or a dream†its as real as the nail-scarred hands and the unfilled tomb. Hope gets us through the day, helps us handle misfortunes and death, and points our hearts skyward. Jesus Christ is the only hope of the world. Did you know that we would have lost much of the countless works of Greece and Rome (and other civilizations of the ancient world) if it werent for the Christian monks who conserved that information through finding, conserving, and repetition ancient writings during the Middle Ages? Are you aware that the primary universities in Paris and London were started by advocates who had a thirst for knowledge and wisdom? Did you know that the production of the Gutenberg Bible was measured by TIMEmagazine the most important event of the past five hundred years because it made truth and information easily obtainable to the masses? Have you heard that the first 120 universities in America, opening with Harvard, were started by followers of Christ for the progression of the Christian faith? Most of the major indicators in human education flow from one fountain: faith in Jesus Christ. What Jesus taught was so very different than anything else that in the end he was killed for it. Even so, thats still probably not enough to enormously impact humanity. Thousands of people have had essential ideas, lived out their lives and died in insignificance without ever being noticed. However, there is one very momentous difference with Jesus that sets him separately from every other teacher, preacher or religious figure throughout history: Jesus didnt stay dead. The authorities of his day knew Jesus spoke regularly of his resurrection, so they took some life-threatening steps to make sure his followers couldnt steal his dead body and commit a hoax. Of course, because they took all those measures it made it much more difficult, nearly impossible really, to successfully markdown the claims of Jesus being revived when it did happen. So much so that today there are 2 billion plus people on the planet who believe Jesus was elevated from the dead. If you look at other major world religious groups, Muslims, Hindus, Buddhists, and such, only Christians follow a leader who is still living. The tomb of Jesus is empty. And that is why Jesus totally changed history. Reference: Published by: TED OLSEN https://www.christianitytoday.com/history/issues/issue-59/life-times-of-jesus-of-nazareth-did-you-know.html Published by: N.T. WRIGHT https://www.christianitytoday.com/history/issues/issue-59/life-times-of-jesus-of-nazareth-christian-history.html https://www.jesusofnazareth.org/about/ Published by: James J. Drummey https://www.thenewamerican.com/culture/history/item/4646-the-prince-of-peace-jesus-of-nazareth https://www.about-jesus.org/life-of-jesus.htm https://www.newworldencyclopedia.org/entry/Jesus_of_Nazareth